I appear to somehow or another become one of the core of the WoW gold blog community. Those sites that have blogrolls mostly link here; many posts refer to me as well. While flattering it, when I realised it, I was somewhat surprised. I can be boring & long winded. Today I will continue in that tradition (especially if you are not a blogger or thinking of becoming one).
At the moment I am looking to provide visibility to less read sites. I know what exposure on the undermine journal can for a website. I have in the past, and will continue to post longer comments as stand alone posts on this site, so that:
- I know that my comments are read (yes - I'm vain enough to care whether my articles are read or not); and
- To provide additional visibility to the site I am commenting on.
My early readership was exactly what you could expect. Very low. I don't entirely trust Blogger stats, as it gives me readers before I started my blog; but my guess of a small handful of guildies equals blogger's guestimates (10 pageviews) per post.
My early emphasis was gold for beginners. I was still a relative beginner, though easily becoming wealthier than guildies. I still think that is an important topic. However, beginners don't often read gold blogs; those with some experience do.
Some things that worked very well for me were commenting on other blogs. Sometimes writing up an article in response to someone else's blog post, and leaving a link in their comment. This attracted initial readers.
I already had an established blog with a few months of posts, when WoW Economic Review (since closed - a review somewhat similar to network.phase3profit.net; or the blog review from theunderminejournal.com) asked for new blogs to submit; I did so, and my numbers took off. JTMC also had a linked list of blogs that worked very well for me; but he has since closed that list down.
My best individual post was a work around for Auctioneer when patch 4.1 hit. , with over 5000 page views (as tracked by Google analytics and blogspot's counter). I nearly didn't publish this because I wasn't sure it would be interesting. The majority of these page views came via Google, and for a while, when you searched for auctioneer I outranked auctioneer's own website .
Other posts that worked very well were when Breevok and I 'bantered'. This drove a huge amount of traffic my way, and even today I get a lot of referrals via his website.
'Good' controversy also works, especially when I recovered Critical Goblin's deleted comment. I still disagree with the technicalities; he sells glyphs to provide trinket mats; I sell trinket mats to get rid of less than useful glyph by-products, I think the community has done well in getting someone less dry than me to post a different viewpoint.
Surprisingly enough, posts that don't work well for me are my real life political commentary posts that have nothing to do with WoW. (yes that was sarcasm.) However, I don't do them often, and they are my form of advertising; I occasionally subject you to my real life views in exchange for providing you with interesting (and I am sure at least occasionally boring) WoW commentary.
I know that my blog has inspired goblins out there; My glyph making process series took someone who was already OK at gold making and turned lose a dominating scribe on another server. While I have every reason to believe he would have done well regardless of my posts, he had the benefit of experience crystallised in just a few posts. The same applies for my reading other blogs: I am sure I could work it out; but it is faster/cheaper/easier to read other blogs to see what worked or didn't work.
In terms of numbers; my best post had over 5000 page views; a very good post will pull over 1000, many will pull 600-900, and even when I pull out an entirely uninspiring post, I still get 100-200 page views. In contrast Tobold apparently pulls 2000 views per day (down from his peak of 3000). There are also 240 google based RSS feeds readers to my site; and are likely to be more not using google reader.
In terms of sources of readers; 9% is direct traffic; 14% from search engines (often searching for 'fow wow' or other similar terms) and 77% is referrals.
Of the referral sources; in order; the following sites send traffic my way:
- theunderminejournal.com / eu.theunderminejournal.com By far the biggest driver of traffic
- Google (This seems to be in addition to the search traffic. I assume from google reader but I am not sure.)
One day I will most likely stop playing WoW. That will come when I stop improving. When that happens, this blog will most likely stop as well. That day is not today. I subscribed to the annual pass; I'm a sucker for the guaranteed beta invite.
While WoW still has challenges I want to solve (I'm 4/7 normal not 7/7 hard), I will still be playing. I will most likely be posting (sometimes in a rush; other times sporadically) my commentary on WoW, with what grabs my interest.